1.Give direction. Stand in front of the mirror and say, Here is our future five times without stuttering. A leader's most important job at any organization is to lay out a road map to the future. If you can't provide that direction, you're a manager || not a leader. Your vision must be real, substantive1, and something people can believe in. Have the guts2 to make decisions while there's still risk in them.
确定公司运作的方向。站在镜子前，连续5遍不间断地说：这就是大家企业的将来。身为任何企业的领导，非常重要的工作就是绘制出将来的蓝图。假如你不可以为大伙指明方向，你就只能算是个经理而不可以成为领导人。你所绘制的蓝图需要是现实可行、实质性的，能叫人相信是可以达成的。即使是存在风险，你也需要敢于当机立断。
2.Create a culture based on innovation and cooperation. Innovation is about more than designing snazzy products. It's also about improving customer experiences and services.
打造以勇于革新、精诚合作为基础的企业文化。革新不只只不过设计出更多的时髦商品，它还应包含怎么样令顾客更认可、为顾客提供更好的服务等方面。
3.Keep it simple and focused. Identify five key areas that need improvement in your company or pision and keep at them until you get them right. Your list might include such things as cosplayt containment3, quality, or customer satisfaction. Set tough targets for each one, and hold people accountable for results. Measure, monitor, and review progress on a timely basis and reward results.
工作应该目的明确、重点突出。确定你的公司或部门中5个急切需要改进的重点范围，并着手调整，紧抓不放，直到所有改好为止。可能你的清单上应列有诸如本钱控制、商品水平、顾客认可程度等内容。为每一项改进拟定硬指标，并派专人负责。你需要准时考核、监督并审察工作的进程，并对获得成就者给予奖励。
4.Honor your customer. The Internet lets your customers sound off and tell you exactly what they like or don't like about your business. Listen to them. Get out into the markets you serve, and ask your customers for feedback. Make the necessary changes to improve service or else you may find yourself with fewer customers .
尊重顾客。网络叫你的顾客享有更多畅所欲言的机会，说出他们真实的想法，喜欢你什么，不喜欢你什么。倾听他们的声音，并亲自融进你从事的市场中去征求顾客的反馈。你需要依据状况不断改进企业的服务。不然，你就会发现顾客不断降低。
5.Hire the best. Your staff is your most important asset || in good times and in bad. Hire ambitious people who are team|builders and good communicators, who can lead the organization in turbulent times without panic.
雇佣最杰出的职员。无论公司处于顺境还是逆境，职员都是非常重要的资产。雇佣那些踌躇满志雄心勃勃的人，他们是团队建设者和出色的上传下达者，在企业面临困难的时候，他们也能引领企业奋斗于惊涛骇浪之中而不惊慌失措。
6.Treat employees like customers. If you want to inspire your customers, you must first inspire your employees. Invest heavily in training and mentoring4. Explain the organization's goals so that everyone has the information and motivation to contribute. Nurture5 and reward the TOP 20％ of your staff who produce 80％ of the results, and actively6 weed out the bottom 10％ who give you 80％ of the headaches.
视职员为顾客。要吸引更多的顾客，你就需要第一吸引企业的职员。加强培训和辅导方面的投资。让每一个职员都知道公司进步的目的，让他们充满不断前进并作出贡献的动力。培养和奖励公司中20％最棒的、可为公司产生80％效益的职员，而把那最差劲的10％却带给你80％头痛的职员清除出去。
7.Commit to persity and social responsibility. Get beyond your dreaded7 mission statement and make these values central to how you do business.
注意维持多元化及社会责任感。从那些讨厌的规化演说中解脱出来，而把你的价值观贯彻到如何把公司经营得更好上面。
8.Make technology your friend. Technology can transform what your company sells, how it operates, and how it prepares for the future. Don't even try to ignore it. Use it to create new products, tap new distribution channels, and improve communication with your customers and partners.
与科技交朋友。科技可以改变你公司供应的商品、运作方法与应付将来的方法。绝不能忽视技术的进步。你应该运用技术来创造新的商品，拓展更多的流通途径，与改进与顾客、合伙人间的交流。
9.Groom8 future leaders. Select 25 of your best people each year and put them through hell together on specific projects for four or five months.
培养将来的领导人。每年挑选出25名最棒的职员，给他们4到5个月的时间去完成一些很艰苦的具体任务。
10.Lead by example. Keep your moral compass at all times especially when you need to make a difficult decision. Make sure you also have a management team that you trust and respect. Operate on the credo: Take care of your customers and the people who take care of your customers and the growth and profit will take care of themselves.
以身作则。坚持我们的道德准则，尤其是面临困难抉择的时候。你应该打造一个可以完全信赖和尊重的管理小组。有这么一条金科玉律：只须你能照顾好我们的顾客与那些照客户户的职员，那样，企业的成长和收益就会自然而然照顾到你。
Do all of that, and you'll have an organization that will make you proud.
假如你能做到所有这类，你就必然会拥有一个引以为豪的企业。
